The client initially approached ILS with a design, where she/he wished to generate the necessary shear by pumping the liquid at high flow rates over metal coupons with narrow gaps capable of generating the required flow velocities. ILS performed initial calculations on this proposal using Reynolds numbers and rheological properties provided by the client. ILS came to the conclusion that this approach would be mechanically extremely difficult to produce and generate a huge pressure drop. ILS proposed a novel reactor, where we basically turned the concept from our client on its head. Instead of pumping the liquid, we developed a novel rotating drum reactor, where an internal rotating drum with a narrow annular gap generates the required shear for 4 samples located symmetrically around the drum. The high temperatures required would result in oil cracking and coke formation under normal conditions. ILS was able to minimize this problem by continuously recycling the FCC feedstock through the annular gap, insuring a short residence time at high temperatures and immediately cooling the oil and storing in a lower-temperature reservoir.